beautiful websites,
rooted in good ethics
Root is a sustainable web design agency in Manchester UK, founded on the belief that websites can – and should – be a force for good.
By being thoughtful about web design, we’re committed to building beautiful and functional low-carbon websites that are better for businesses and kinder to the planet.
Whether you’d like to grow your business with a new website or improve your existing one with some web design consultancy, we’ll help you establish strong roots!
simple, sustainable web design
for ethical businesses
eco-friendly web design
By combining thoughtful design, concise copywriting and efficient web development, we’ll build you a high quality website with a low impact on the environment.
Improve your website
Whether you want to increase your sales, make your website faster or show up higher on search engines we’re here to provide down to earth advice for your business.
WordPress development
We are highly experienced at designing and developing custom WordPress websites and WooCommerce stores allowing you to easily manage your content.
good web design for great people
Museum Data Service
Our website for The Collections Trust promoting the Museum Data Service was developed as an industry-leading demonstration of sustainable web design and website accessibility.
- 99 Google Pagespeed performance score
- 100 Google Lighthouse Accessibility score
- A+ rated on the Website Carbon Calculator
Furbellow & Co.
Our ecommerce website for the gentlemen’s store and barbershop Furbellow & Co has seen a year on year increase in visitors and sales whilst keeping its impact on the environment low.
- 95 Google Pagespeed performance score
- 100 Google Lighthouse SEO score
- A rated on the Website Carbon Calculator
Firefly Educational Psychology
Our typography based website design for Manchester’s Firefly Educational Psychology loads incredibly quick and has a minimal carbon output.
- 98 Ecograder score
- 100 Google Lighthouse Accessibility score
- A+ rated on the Website Carbon Calculator
More WordPress development projects
kind words from excellent people
“Root have been our web development partner for over 5 years and have built several websites for us. All functioning perfectly with great SEO rankings. Paul’s focus on sustainability has allowed us to optimise our website and reduce it’s carbon emissions which is a key part of our ethos as a design company.”
Nathan Partington, npd
“Working with Root on my website made everything easy. Paul really took the time to understand what I needed, had loads of great ideas and explained everything in a way I could understand. Highly recommended.”
Cath Brown, Skilful Conversation
“We have been working with Paul for a number of years now, he is very easy to work with and uses his knowledge to build great websites that drive sales whilst not forgetting about the customer experience and moral/environmental practices.”
Ceri Parkin, Furbellow & Co.
What is sustainable web design?
In this article we hope to raise awareness about sustainable web design and the impact our websites have on the environment. We’ll also explain how businesses can reduce their digital carbon emissions and take a more eco-friendly approach to operating online.
Optimising web fonts for sustainable websites
In this guide we’ll show you how to optimise your font files and have them loading onto your website in a flash, making it more eco-friendly in the process.
Using video considerately on sustainable websites
Video is one of the most popular forms of online content, however it’s also one of the least efficient. In this guide, we’ll look at how to use video on your website while still prioritising sustainability.